LM Module 9: Collect Insights on Youth Needs, Behaviour and Aspirations

Welcome to the 9^th module in the roadmap to build digital communities for social change: collect insights on youth needs, behaviour and aspirations. 

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Purpose

Through our offline and online communities, we can collect valuable information about young people’s needs, interests, opinions, behaviour and aspirations. The insights on youth needs, behaviour and aspirations can be used to optimise your own programme and content creation, it can help you determine the objective of your online and offline campaigns, and can be shared with a broader audience, for example with other media organisations to amplify youth voices, or with policy makers as part of your advocacy activities.

There are many ways of collecting data, but in this module, we will cover the methods that are frequently used at RNW Media, namely: social listening, social media analytics, surveys and focus group discussions.

Once you have gathered the valuable insights, and you want to share your information with your (digital) community, the media or maybe policy makers as part of your advocacy activities, you need to think about ways to present these insights. How you present your data will be key in how your message is understood. To be able to communicate your message in the most effective way, we conclude this module with how you can visualise your data.

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Learning Goals

After completing this module, you will be able to:

• Define your data needs
• Distinguish between RNW Media’s frequently used data collection methods
• Be aware of how different data collection methods work
• Select relevant data collection methods
• Consider legal and ethical measures to collecting data
• Be aware of the importance of communicating your insights to stakeholders

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Learning Journal Reflection

Think about an example of your team’s experience with collecting data on youth needs. Write down in your learning journal:

• What was the purpose of the research?
• How did you collect data and what kind of data did you collect?
• What would be an upcoming project or activity In future where a data collection on youth needs helps you to make an Informed decision? (Think or quickly check with your colleagues, e.g. programme optimization, content creation, online & offline campaigns a presentation for policy makers as part of your advocacy activities.)