TdH: Media Campaigns for Social Change and Advocacy 05/23

About This Training

Are you looking to make a positive impact on the world? Have you got an important message to share? Planning a successful campaign entails more than just assembling its moving pieces. Campaigns require a clear vision and a shared understanding of the issue you are tackling. What kind of change are you trying to enact and how will a campaign help you make that change? Campaigns also involve gathering and analysing data, monitoring opposition and trends, creating and managing content, testing ideas and assumptions, and evaluating performance. The Campaigning for Social Change & Advocacy training aims to empower professionals in making a meaningful impact on their communities and society as a whole. 

Alongside the training, we’ve assembled this Campaign Toolbox: a place where you can find material to read, listen, watch & download. The toolbox is designed to help you learn how to create persuasive campaigns. It follows the same path as The Campaign Canvas and is meant to be practical, easy to follow and provide you with inspiration for your work. Some parts are relevant for advocacy campaigns, some for campaigns focused on behaviour change and others on campaigns that are countering disinformation. This toolbox allows you to explore the ingredients of successful campaigns and gives you the practical tools to create one of your own. 

Learning Goals

After completing this training, you will be able to:

• Develop a campaign plan for your own context
• Target your information and message to the right audience 
• Use digital and social media tools 
• Utilise online and offline interventions and engagement strategies 
• Create campaigns that have a measurable impact on society