Welcome to the 5th module in the roadmap to building digital communities for social change: decide on (digital) channels.
Purpose
The purpose of this module is to give you insights into the variety of digital channels, and into how to select your digital platforms to reach your target audience effectively and make the intended impact of the programme.
In the previous module, an inclusive, digitally skilled and diverse team has been set up and partnerships in your country have been established. In this module, you will learn how to select and develop your digital platforms. Once you are done with this module, you will be aware of these digital channels and will be able to select your appropriate channel.
Learning Goals
After completing this module, you will be able to:
- Identify the different channels to reach your target audience
- Evaluate the different channels, their relevance and effectiveness to reach your goals
- Select the most appropriate channel(s) to reach your target audience and meet your objectives
RNW Media Resources
External Resources
- Market data, social media demographics and trends
- eMarketing: The essential guide to marketing in a digital world By Rob Stokes and the Creative Minds of Red & Yellow (2018)