Assignment 1.3: Online Research Tools

The purpose of this final assignment is to apply relevant tools based on the research methods to collect and analyse information for your research.

Go back to your Country Context Analysis template (PDF, DOCX).

Review the determined research methods and indicate which research tool is appropriate to collect information to answer your research question, in the appropriate column.
Could online content analysis (social listening) provide appropriate or validating information to answer one of your research questions?
- To make adequate use of social listening as a methodology, it is necessary to have an intermediate to advanced level of technical savvy of social media analytics platforms, such as Google Analytics, Twitter Analytics, among others.
- However, you can get a general sense of what data you can gather from social listening by using some freely available tools:

Go to https://answerthepublic.com/.
Enter a keyword/topic or even brand of your interest (free version has a limit of 3 searches per day)
Review the results

Go to http://socialmention.com/.
Enter a keyword/topic or even brand of your interest
Review the results and see what people are saying about that topic anywhere on the globe, in real-time

Go to https://www.google.com/.
Enter a keyword/topic or even brand of your interest
Scroll all the way down to the page and look at the similar search terms: these indicate high binomial (two or three search terms)
For example, the search term “Love Matters”: