Welcome to the Working with the Media for Social Change training!
About this training
What do non-profits and media organizations have in common? Understanding how to work collaboratively with the Media is fundamental to getting non-profit’s messages and calls to action disseminated to wider audiences. In recent years it has become even more important that non-profits and media organizations strategically engage in collaborations to amplify relevant messages and direct efforts to social causes. Media can be a key conduit for communication with a broad cross-section of stakeholders and communities, which is why working with media can be crucial to building public support and reinforcing positive norms and values. It is important that civil society builds and maintains engagement with media institutions given their potential power as agents of large-scale social change.
During this training, we will provide context to understand the media landscape and the different possibilities of collaboration between these sectors. Our training will cover practical tactics for successfully working with the media on issues of social change. Since the media can either bolster or undermine your progress, it is crucial for your organization to develop a sustainable NGOs-media partnership and collaboration for social change and our training can help set you on the right path. This training will also provide a guideline for developing a collaborative strategy between the sectors and go over some of the most relevant challenges. After this training, we hope that both the development sector and the media organizations recognize the potential this collaboration has to help in facilitating bridges of co-creation between sectors.
Learning Goals
After completing this training, you will be able to:
- Shift your mentality and understand the media industry and its roles in SDGs delivery
- Understand how to work with media organizations successfully and sustainably
- Define your media engagement goals and map media actors and their influence
- Develop a collaborative creative strategy
- Explore successful case studies of media collaboration and mutual capacity development
- Manage risks of working with media and social media