Chapitre Précédent

Assignment 7.2.6: Keyword research

  • Brainstorm key words related to your current work (something you know quite well).
  • Use wordstream or wordtracker to find relevant keywords to content you wish to produce. For instance “Training” in “Nigeria”.
  • Make a list of the top searched words. Once you have identified these top search terms, type them into a Google search and see where your organisations website ranks. Is it first, second or on the third page?
  • Remember: if it is in your area of expertise, you want to be in the top three results on the SERP in Google/ Bing/ Baidu. 
  • Keep these keywords handy as we will need them for the next section.