Assignment 7.2.5: Which factors affect ranking?

List the factors that affect the ranking of a page. Here are some tips:

1. Content: When people search, they are searching for content. The search algorithm is looking for relevant Key Words in content and if it finds these keywords, these pages are included in the search response. 
2. Quality: Quality content is usually referenced to other sites, it appears on pages of Educational institutions, Media sites, Civil Society organizations and government websites.
3. Relevance: a site is deemed relevant if many other sites link to it.  If the search engine is familiar with the searches the user has done  in the past (through data on the user stored in cookies on the browser) the SERP will be more tailored to the individual user.
4. Currency: The more recent the content, the more relevant it is deemed.