Step 5: Craft your message Copy

NAME IT

AIM OF THE TOOL

• To find a catchy name that will grab your audience’s attention.

HOW? 

• Use these tips and check the recommended websites.

Tip! Combine unique organisational hashtags and popular hashtag trends.

Why? Popular hashtags are a great way to join a global conversation on Twitter and Instagram, but there are higher chances that the content might get lost in the millions of posts under the popular ones so we can start creating unique and identifiable hashtags that belongs to us and add the popular hashtags as a medium (especially the ones which include days).

How? Create your own unique hashtag and start tracking this hashtag on social media (social listening). Use popular hashtags in combination:

• #GivingTuesday is a global day for giving back to various causes. Organizations often have campaigns tied to this day and can post updates to campaign activities and goals using this tag
• #MCM (man crush Monday) and #WCW (woman crush Wednesday) are great tags for posts about inspiring men and women who volunteer with, support, or inspire your organization.
• #transformationtuesday is intended to show change over time, usually with two pictures side by side. Get creative with this one to show how your organization has grown, project before-and-afters, or progress on your annual goals!
• #tbt (throwback Thursday) and #fbf (flashback Friday) are opportunities to post any sort of nostalgic content from last week, last year, or last century.