Welcome to module 7.1 in the roadmap to building digital communities for social change: create SRHR content.
Purpose
This module focuses on creating digital content for the online community. As such, it is written with the assumption that the content creators should have pre-existing knowledge and expertise on the specific thematic focus, in this case sexual reproductive health and rights (SRHR). The content creators are experts on rights and evidence based SRHR and using the pleasure approach. With that basis, this module guides the experts to create online sexuality informational and educational content that is engaging and relevant for users, by utilising multiple online communication channels and digital formats.
The module starts with introducing the persuasive storytelling methodology to content creation. Next, we will look at the different types of SRHR content and how to select the SRHR topics for your platform. This includes assessing your topics against international guidelines on sexuality education, but also assessing the risks of writing about these topics in your specific context, while still “pushing the boundaries” when deemed appropriate. The module concludes with examples of different digital formats that can increase user engagement and SRHR knowledge retention.
Learning Goals
After completing this module, you will be able to:
- Apply methodologies to map and determine target audiences
- Be aware of the key elements of persuasion
- Be aware of the persuasive storytelling methodology as a way to build engaging content
- Identify the eight essential elements of storytelling
- Understand the formats to present stories via traditional and online media
- Be aware of the underlying values and guiding principles of Love Matters that drive SRHR content creation, covering both facts and stories
- Identify relevant (fact-based) SRHR topics, ensuring content is pleasure positive, evidence- and rights based
- Assess risks and be aware of the boundaries of culturally and contextually acceptable SRHR thematic areas and be able to create content to push boundaries and create more openness to SRHR
- Be aware of innovative digital formats that can increase user engagement and SRHR knowledge retention
RNW Media Resources
- RNW strategic framework and implementation plan for the Inclusive Approach
- Love Matters Operations Manual: Love Matters intro, CMS guidelines, editorial guidelines, webstyle
- Love Matters Brandbook
- Facts quality assurance (Love Matters content upheaval)
- Safety and security of teams (especially in relation to UGC and testimonials) – Lessons from REA
- Love Matters Arabic: CSE/ SRHR Toolkit
- RNW Media tech paper - sexual pleasure
- Research - Good sex matters
- Facebook advertisements – lessons learned from the LMGN
- 16 Days Campaign 2019 - Campaign Evaluation
- Love Matters Arabic Family Planning Campaign (viral sperm video)
- Love Matters Arabic - Pleasure in practise in restrictive settings
External Resources
- UNESCO CSE GUIDELINES
- IPPF Checklist to measure CSE (linked to facts analysis)
- The big picture – A guide for gender transformative HIV programming (Kabelka, 2020)
- Exercises to Mix Pleasure with Prevention
- Training Toolkit: Sexual Pleasure: The forgotten link in sexual and reproductive health rights (GAB, 2018)
- Pleasure quiz
- United Nations Internet Governance Forum - Dynamic Coalition on Sustainability Annual Report 2020
Templates