Welcome to our Media Campaigns Training Materials!
About this training
Ready to change the world? So are we, join us!
In today’s fast-paced, digitally mediated, and demanding world, this course provides a comprehensive strategy for creating campaigns that effectively drive social change. With a participatory learning methodology and a critical review and exploration of diverse digital tools, this learning experience focuses on facilitating transformative practice and common knowledge creation.
Through a practical approach, you will delve into core theories essential for crafting a holistic campaign strategy. The course starts by formulating a problem statement and conducting a contextual analysis of the issue at hand. Together with peers, you will explore and discuss approaches to social change from a human rights perspective, addressing both narrative transformation and advocacy for sustainable and effective efforts.
In this training, we explore diverse tools, tactics and campaign activities, from content creation to protests and legislative proposals. We emphasise onis on effective planning, covering mobilisation, engagement, and scheduling to support campaigns achieve their objectives. Monitoring and evaluation frameworks are used to translate the campaign’s vision into tangible goals and objectives, enabling accurate measurement and reporting of impact.
The course also provides some tips regarding financial sustainability, like fundraising strategies, grant writing tips and branding, along with risk mitigation, digital safety, security, and countermeasures for potential campaign backlash. Throughout this course, you will present the provided CANVAS framework to both peers and RNW Media experts and receive horizontal, constructivist feedback. This course aims to equip you with the skills and knowledge to drive meaningful social change through effective media campaigns.
Learning Goals
After completing this training you will be able to:
- Understand the foundations of campaign strategy for social change
- Formulate effective problem statements and contextual analyses
- Apply human rights perspectives to social change
- Design and plan diverse campaign tactics
- Develop effective campaign planning skills
- Utilize monitoring and evaluation frameworks
- Implement financial sustainability and branding strategies
- Identify and counteract campaign risks
- Develop an understanding of relevant digital tools