About this course
What do non-profits and media organisations have in common? Understanding how to work collaboratively with the Media is fundamental to getting non-profit messages and calls to action disseminated to wider audiences. In recent years it has become even more important that non-profits and media organizations strategically engage in collaborations to amplify relevant messages and direct efforts to social causes. Media can be a key conduit for communication with a broad cross-section of stakeholders and communities, which is why working with media can be crucial to building public support and reinforcing positive norms and values. Civil society must build and maintain engagement with media institutions given their potential power as agents of large-scale social change.
During this training, we will provide context to understand the media landscape and the different possibilities of collaboration between these sectors. Our training will cover practical tactics for successfully working with the media on issues of social change. Since the media can either bolster or undermine your progress, your organization must develop a sustainable NGOs-media partnership and collaboration for social change and our training can help set you on the right path. This training will also provide a guideline for developing a collaborative strategy between the sectors and go over some of the most relevant challenges. After this training, we hope that both the development sector and the media organizations recognize the potential this collaboration must help in facilitating bridges of co-creation between sectors.
After this training you will be able to:
- Understand the implications of the digital turn for development and media sectors.
- Identify the main risks and potentials of using social media for social change.
- Identify the ways in which media can help the development sector in delivering SDGs.
- Understand the media landscape from a holistic perspective (understanding the different sectors and roles).
- Define your media engagement goals and map media actors and their influence
- Explore successful case studies of media collaboration and mutual capacity development
- Elaborate a plan of collaboration between the media and the development sector with clear goals and KPIs.