Assignment 7.2.4: How would you apply SMART Targeting?

Case: In Yemen, RNW Media’s Yemen Youth Panel carries out regular surveys to collect young people’s opinion about various subjects related to the life of young Yemenis. On average, women’s participation in the surveys between July 2018 and July 2019 was 32% of total participants, sometimes dropping below 30%. The team in Yemen work to ensure that the survey subjects also relate closely to issues affecting women but women’s participation remains a challenge.

• How can we solve this challenge?
• Go through the different steps of SMART targeting and explain in each step how you would apply it to the case.