Reflect on Your Audience Approach
In the following questionnaire we ask you to think about how you approach your audiences and compare your process with other participants. What you learn in this course may change your views. Keep track of your own development. We discuss your starting point and go back to it at the end of the course.
AUDIENCE QUESTIONNAIRE
- Choose the statement that comes the closest to your view. I see my audience as people who:
- speak our language
- are of a specific sex
- in a specific age group
- in a specific profession
- live in a specific area
- share a common problem or cause
- Choose the statement that comes the closest to your current approach to your audience. The programmes we broadcast or the media we publish:
- are all directed to the same audience
- each have a specific audience
- are mostly focused on the same audience but some are for a particular audience
- How much do you know about your audience’s interests?
- a lot
- enough
- a little
- How do you find information on the interests of your audience? Choose all that apply:
- I talk to people in our audience
- I follow social media
- We do marketing research
- People in our audience contact us
- Can you describe a particular person in your audience you see before you while you are working on a story?
- How do you use the information you have about your audience in the media you produce?
- What do you and your organization want to achieve with your broadcasting and publishing activities?
- How do you know if you achieve those goals with the audience you target?
- How useful is it for you to know more about the beliefs and behaviors of your audience?
- Very useful
- Could be useful
- I am not sure
- Not very, I know my audience well
You can download the questionnaire as a Word document here.
Take a little time to compare your answers with those of your group members. Try to draw a conclusion on the group as a whole: do we know our audiences so well that we know how to reach them with the goals we want to achieve? Make notes.
If you are taking this as a self-guided journey, please upload your answers below.