1.0OLA - Englishhttps://ola.rntc.com/envithikahttps://ola.rntc.com/en/author/vithika/rich600338<blockquote class="wp-embedded-content" data-secret="BvloLvH78p"><a href="https://ola.rntc.com/en/topic/calls-to-action-3/">Calls to Action</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://ola.rntc.com/en/topic/calls-to-action-3/embed/#?secret=BvloLvH78p" width="600" height="338" title="“Calls to Action” — OLA - English" data-secret="BvloLvH78p" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> A call to action aims to create behavioural change, which is the central focus of every successful campaign. You should instruct the audience how they should interact with the campaign, why your story is important and what difference it will make.  An effective call to action can be focused on the engagement you’re looking for […]https://ola.rntc.com/en/wp-content/uploads/sites/2/2020/11/pexels-jeff-stapleton-5802888-edited-scaled.jpg