Step 6: Break the internet Copy

CREATE YOUR CAMPAIGN PAGE

AIM OF THE TOOL

• To optimise your content architecture for the campaign.

HOW? 

• Categorisation, tagging, cluster pages.

Tip! Create a “campaign” category in your CMS (if not done yet), grouping all your campaigns. Create a campaign page (sub-category) in your CMS, with the name of your campaign.

Why? A Campaign (sub)category acts as an index of a specific topic cluster, that helps to organize your site’s content and make it easier for Google to crawl.

The way most blogs are currently structured, bloggers and SEOs have worked to create individual blog posts that rank for specific keywords. The result is disorganized, and hard for the user to find the exact information he or she needs. It also results in your own URLs competing against one another in search engine rankings when you produce multiple blog posts about similar topics.

Now, in order to rank in search and best answer the new types of queries searchers are submitting, the solution is to use the topic cluster model, creating a campaign category page that covers all aspects of a topic, linking out to smaller blog posts that explain each aspect in more depth. These pages, in turn, link back to the main page, creating a “link network” that helps search engines categorize a site’s content logically.”