Slogan
Marketing campaigns often use slogans to make a message stick. Just think of “Just Do It” by Nike, “Impossible is Nothing” by Adidas, or ‘I’m Loving it” by McDonalds. We can easily link these simple lines with the brands who use it.
A good slogan should include some of the following components:
- It’s to the Point: Your slogan should communicate the number one reason why you exist.
- It’s Memorable: What’s a catchy way to talk directly to your target audience?
- It Shares Your Vision: A great slogan shares a vision for your audience.
- It’s Believable: A great slogan is one that is simple and true.
- Bonus: Make It funny, if you can
