Welcome to the Campaign Toolbox: a place where you can find material to read, listen, watch & download. The toolbox is designed to help you learn how to create persuasive campaigns – in your own time and at your desired pace. It follows the same path as The Campaign Canvas (see Unit 0) and is meant to be practical, easy to follow and provide you with inspiration for your work. Some parts are relevant for advocacy campaigns, some for campaigns focused on behaviour change and others on campaigns that are countering disinformation.
This toolbox was developed as part of the CARE Every Voice Counts programme. EVC is a multi-country initiative which aims to address the structural exclusion of women and youth by building the capacity of excluded groups, civil society organizations and public authorities. The objective of the program is to foster inclusive and effective governance processes in some of the most fragile settings in the world including Sudan, Somalia, Afghanistan, Pakistan, Rwanda and Burundi. It is a strategic partnership with the Dutch Ministry of Foreign Affairs and implemented by CARE Nederland in collaboration with the CARE Country Offices and local partners.
EVC has a wide range of activities, including:
- Supporting young male and female role models to mobilize youth to advocate for their rights and engage influential community members to promote rights of excluded groups and discourage harmful traditional practices and beliefs
- Training of CARE Country Offices in knowledge and skills transfer on lobby and advocacy to local partners and networks
- Setting up targeted advocacy initiatives and campaigns in order to voice the rights and needs of excluded groups
- Engaging media and outreach platforms such as TV, radio, social media but also community theatre to raise awareness on rights and promote active citizenship.
