Risks
There are several risks to all campaigns. Thinking about what could go wrong, and how you can fix it, is essential before you launch a campaign. This is because when something bad does happen, you have anticipated it and can then deal with it in a calm manner.
All campaigns carry some type of strategic risk: there are risks that opponents might react very negatively to your campaign messages, your evidence and the change that you are trying to make, which could then have an adverse effect on the future reputation and sustainability of the organisation or could even be a threat to your safety or freedom under more authoritarian regimes.
In terms of practical planning, you should reflect on the potential strategic risks of your planned campaign and consider the potential consequences and affiliations that may emerge. Reflect on the extent of risk your planned campaign poses to you, your organization, and/or your partners:
- Is there any risk that the messages you are putting forward might damage the long-term reputation or relationships that your project/organisation/institution values?
- Could some parts of your content be skewed or used for political gain by some actors?
- Are these risks worth taking or do you need to adjust some parts of the message or choice of activities and tools?
- On a broader level, consider if the risks identified mean you should adjust the objective, timing of your campaign, choice of coalition partners, or messenger? (Source)
Canvas: What are the risks?
Write down the potential risks your campaign may face.