Reach your Audience with Storytelling ~ February 2020

The aim of this course is to teach you how to understand why your audiences make emotional decisions and exhibit behaviours that sometime seem irrational. We will discuss techniques for persuading them to change an idea or behaviour. Finally, we tie these ideas together with the RNTC method of writing factual, yet powerfully persuasive news stories. These are concepts and ideas that can be applied to writing extraordinary stories about Huawei that can persuade audiences, make the care about the topic and understand why your story matters.