Core Values Copy
Core values are the guiding principles that shape a campaign’s actions and decisions. They represent fundamental beliefs and ethics, providing a solid foundation that reflects the campaign’s vision and goals. Identifying and embracing these values is crucial for authenticity and coherence in messaging, strategy, and interactions, fostering trust and credibility with stakeholders. In essence, core values are the soul of a campaign, driving meaningful connections and aligning actions with purpose.
- Diversity and inclusion: Embrace diverse perspectives to discover common values ensuring the campaign resonates with a wide audience.
- Alignment with intended audiences: Connect with the values of intended audiences to enhance the campaign’s impact and chances of success.
- Consistency: Build trust through consistent strategies, actions, and messages, fostering a reliable campaign presence.
- Clarity and Simplicity: Clearly articulate values that are emotionally resonant and easily understood, promoting effective communication.
4 Steps for Value Clarification
Clarifying the values for your campaign is essential, we suggest you follow the steps proposed, here is an outline:
1. Reflect on the past: based on the context analysis, what values are relevant for this cause?
- Reflect on the historical and social experiences that have shaped the community or society.
- Explore common challenges, triumphs, and shared identity markers that influence collective values.
2. Consider motivations: What are the main motivations for the campaign? Goals, aspirations, vision?
- Identify the collective motivations that drive the desire for societal improvement.
- Explore shared aspirations, common goals, and the vision for a better future that unites the community.
3. Ask the difficult questions: What is the main purpose of the campaign? What can you commit to do for impact?
- Facilitate discussions around critical questions related to the campaign’s purpose and impact.
- Challenge assumptions, consider potential unintended consequences, and delve into the deeper meaning behind their goals.
4. Commit to the Values: Make sure you align in actions, messages, and processes!
- Narrow down the identified values to a concise set that truly represents the core principles of the social change campaign.
- Foster a collective commitment to these shared values, emphasizing their importance in guiding actions, decisions, and messaging throughout the campaign.