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Campaign Identity

In order to make your campaign easily recognisable, you need to build an identity for it. This includes coming up with the following: 

  • A name: make sure it represents your campaign and can be easily linked to the message of your campaign. You could use a generator like namelix.com to find a name for your campaign.
  • A colour scheme: a good colour scheme is extremely important as it is the first thing people will notice when they see your campaign. 
  • Hashtags: if your campaign is online, hashtags are an excellent way to grow and get noticed. Consider making one hashtag hyper local, one regional and one national (or international). You need to make sure the specific hashtag you want to use has not been used before, for example #loveislove is an international hashtag, but if you translate it into your own language then it might be available. March For Our Lives used a number of hashtags, such as #neveragain, #enoughisenough, and the hyper local hashtag, #parkland. 
  • Bio: be authentic in your bio, making sure to be short and concise, as people need to know what to expect. Have a punchy headline and perhaps include something that starts a conversation. Include your location and a call to action with a link. 
  • Good visuals: high quality images, logos and handbooks can provide a professional look and feel to your campaign.
Case Study: Nigeria
Social media provides real-time interaction between government and the governed, allowing for effective checks on state activities. In Ekuri, Cross River State, a successful social media campaign was able to stop the devastation of a forest. Efforts to stop the destruction were already underway before the online campaign began, but the platform and audience provided by social media was instrumental in raising wider awareness and ultimately checking the plans of the government. Other campaigns that have been able to draw on a strong digital presence to amplify or compliment pre-existing offline campaigns include #EndSARS, #NotTooYoungToRun, #BringBackOurGirls, and #FollowTheMoney. (Source)
Canvas: How will people recognise your campaign?

Come up with your campaign branding elements.