Audience Engagement
Different types of content will get a different type of engagement from your audience and will give you a different metric to measure. Some metrics are more valuable than others when it comes to assessing the success of your campaign.
For example: A long discussion between people in the comment section gives you better insights than a simple like on a post. Or a 30-minute video that people watch till the end gives you a better chance to tell your story than a 3 second GIF.
There are roughly 3 types of engagement:
Exercise: Write down three types of content for your campaign; What kind of engagement are you aiming for? How are you going to measure the success of your engagement? Click below for a template that you can use for this exercise.
