Look at a piece of content shared widely by the TARGET COMMUNITY IN YOUR MAP by using a social media platform of your choice (Facebook, Instagram, Twitter, YouTube, etc.). Look at the community and their agreed realities to complete one slice of the map. Do some research on some of the agreed realities by using your laptop/tablet/smartphone. Focus on language use, slang, cultural symbols and statements. Select an influencer and one agreed reality.
| Social media platform |
| Where did the information come from? (Comments, images, posts, video, hashtags, etc.) |
| Community + freely chosen behaviour |
| Influencer (pick only one) |
| Agreed reality |
| Emotional Payoff |