Welcome to the 6th module on your journey to building digital communities for social change: develop your strategies.
Purpose
After building your teams and partnerships, and setting up your platforms, it is now time to develop your strategies to make your platform “fit for purpose”. What kind of strategies do you need to reach your target audience? How can you monitor the performance of your platform? How can you create inclusive content?
In this module we will elaborate on four different strategies that are important to consider, and to localise, for your platform to create the impact that you intend to make. First, we will go into how your content strategy can be contextualised. In your content strategy you need detail how you intend to develop useful and inclusive content, based on the desired impact you want to achieve through the different channels. The second strategy that is important to carefully evaluate for your platforms is your moderation strategy. For the CV programme, moderation guidelines and a moderation strategy have been created with the aim to enable young people from different backgrounds, including marginalised groups, to engage in constructive conversations that matters most to them. This can be done differently within different contexts. As a third strategy, we discuss developing an advocacy strategy. The overall advocacy framework produced by RNW Media can be used as a starting point to contextualise and look into the most relevant advocacy topics within your context. Finally, we will touch upon the data strategy, with guidelines on how to manage your data in accordance with data protection laws and responsible data frameworks.
Learning Goals
After completing this module, you will be able to:
- Understand the importance of developing a strategy (content, moderation, advocacy, data)
- Identify the main elements of each strategy (content, moderation, advocacy, data)
- Be aware of the relevant RNW Media and CV strategies and be able to adapt them to the relevant country context
Learning Journal Reflection
- What is the mission and vision of your organisation? Are you knowledgeable of your organisation’s objectives and strategy?
- How do you think your work contributes to achieving the organisation’s objectives?