Welcome to the 5th module on your journey to building digital communities for social change: set up your digital platform.
Purpose
The purpose of this module is to give you insights in the variety of digital channels and how to select your digital platforms to reach your target audience effectively and make the intended impact of the programme.
In the previous module an inclusive, digitally skilled and diverse team has been set up and partnerships in country have been established. In this module you will learn how to select and develop your digital platforms. Once you are done with this module, you will be aware of these digital channels and will be able to select your appropriate channel. In the next step that follows in module 6, it will be time to develop your content, moderation, data and advocacy strategies.
Learning Goals
After completing this module, you will be able to:
- Identify the different channels to reach your target audience
- Evaluate the different channels, their relevance and effectiveness to reach your goals
- Select the most appropriate channel(s) to reach your target audience and meet your objectives