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M2 Assignment: WMSC Canvas Copy Copy

Individual Assignment

Fill in section 2 of the WMSC canvas 

Part 1

Make a list of media actors you can potentially collaborate with. Identify the type of media they produce, the scope of their content and the ownership. 

  • What organizations in my context/field could I potentially collaborate with?  
  • What types of media does each specialize in? 
  • What is their scope in content? 
  • Who owns them? 

Now that you have a clearer picture of the different media organisations you might encounter and how to approach them, let’s use this information to best decide who to collaborate with.  

Mapping Media Influence 

Which media organisations share an interest in the same topics and how much audience reach do they have?  After compiling a list of (5-10) media organizations to potentially collaborate with we need to understand how feasible this collaboration is and how relevant for our MEG. Working in the development sector you might be familiar with the stakeholder interest mapping chart. In case this is not on your radar we will provide a brief description of this. The power/interest grid is a matrix used for categorizing stakeholders during a change project to allow them to be effectively managed. Stakeholders are plotted on the grid to the power and interest they have in respect of the project. 

Power-interest grid

With two vectors (power and interest) this matrix allows us to map the influence and interest that different media organizations have for our topics and potential collaborations.  The grid will list actors by priority of interventions:  

  1. Regularly engage (strong influence/high interest),   
  1. Actively consult (strong influence/low interest)  
  1. Maintain interest (high interest/low influence),  
  1. Keep informed (low influence/low interest).  

Individual Assignment part 2

Using the power/interest matrix go back to the list of media organisations you made and map out their position in your grid. 

  • Which media actors have an interest in what I am doing? 
  • Which media actors might have an interest in working with me? 
  • What is their positioning of your goal? 

Classify the media actors you identified above, according to their power over your work and their interest in it, on a stakeholder analysis tool: the power/interest Grid. Through this excise, you can map the differing importance of targeted media actors to help you strategize further. After that, select the right media organization you will collaborate with according to your MEG 

Use the template provided or make your own version of the canvas and upload the first draft here in a docx. format!