Introduction Copy

In the following units you will learn RNW Media’s basic pillars to create engaging pluralistic content. In order to make this an effective and relevant learning experience for you, go back to your learning journal entry and identify which of the following pillars in RNW Media’s persuasive storytelling methodology represents your biggest knowledge gap:

• Know your Target Audience;
• Persuade your Target Audience;
• Storytelling for Audience engagement;
• Creative Formats.

The following chapters will provide you with a range of assignments that are either mandatory or marked as optional. Knowing how to do something does not mean you are competent to perform the activity. Only by “learning by doing” you will gain the necessary experience to master a skill. To make the most out of this module, make sure to choose at least one optional assignment that helps you achieve your identified learning goal In the learning journal exercise.

Your knowledge gaps, along with a clear picture of your upcoming campaign or project that you have identified,  will help you Identify the most relevant assignments. It Is recommended to choose at least one assignment or 2 (one that represents your personal Identified learning gap and one that helps you improve your upcoming campaign or project work). If you’re not sure what assignments to choose, your manager will be happy to help you a relevant assignment.