Advocacy Change
RNWM definition of Advocacy
While a singular definition may not exist, establishing a shared working definition is crucial for effective collaboration in advocacy efforts. Such alignment ensures a common understanding of advocacy terminology and objectives. RNW Media has embraced the following definition for advocacy:
Advocacy is a set of targeted actions directed at decision-makers in support of a specific policy issue.
This definition resonates with RNW Media due to its succinctness and clarity, underscoring pivotal components:
- Strategically Targeted Actions: Highlighting the necessity of a strategic approach.
- Aimed at Decision Makers: Identifying a distinct and focused target.
- Centred on Specific Policy Issues: Articulating a precise objective.
This chosen definition encapsulates the essence of advocacy, providing a clear framework that enhances the coordination of efforts and facilitates meaningful discourse surrounding advocacy endeavours.
What are the main differences between narrative/behavioural change and advocacy?
Narrative
Narrative change involves strategically shaping stories to inspire positive behaviours and contribute to societal well-being. The scope can range from individual perspectives to collective societal narratives. Intended audiences may include the general public, specific communities, or media discourse. The time frame varies, spanning short-term initiatives to long-term cultural shifts. Success is measured by shifts in attitudes, behaviour adoption, and the resonance of positive narratives.
Advocacy
Advocacy operates at a broader level, aiming to influence policies, decisions, and social norms. The scope encompasses systemic changes, policy reforms, or shifts in public opinion. Audiences may include policymakers, government bodies, or the public. The time frame can extend from short-term policy wins to sustained, long-term impact. Success is measured through policy changes, societal shifts, and sustained public support for the advocated cause.