9. Key Partners
Who are your key partners and how can they contribute to your campaign? A partner can be many different things: they might be a beneficiary that shares your values or an organisation that promotes your material. In the context of campaigning, partnerships can be formal or informal, they can be long or short term, they can be with individuals or with organisations. The key is to work out what you need out of the relationship and also what you can offer your partner.
This unit will help you understand why identifying partners is a very important mechanism to attaining your intended campaign outcomes. Partners can provide the extra strengths that you lack and help you make a real impact with your campaign.
After completing this unit, you should be able to:
- Map and assess potential partners and networks
- Be aware of conditions that contribute to successful partnerships
- Understand how to build media relations and work with journalists