6. Content Management
Who will be managing your campaign? How do you put an effective plan together? What resources will you need for managing the whole lifecycle of the campaign? How can you plan for virality?
This unit will help you sketch out the day to day management of your campaign. It provides you with resources that you can use to plan out content, moderate discussions and increase your potential for virality.
After completing this unit, you should be able to:
- Design a campaign content plan
- Understand the resources needed to plan, run and evaluate a campaignÂ
- Tackle the main issues in moderating discussion online