12. Reporting Outcomes

What does success look like for your campaign? How will you share your outcomes and make your data visually engaging? 

This unit will help you understand why showcasing raw data is often not enough. After exporting or extracting your data, you may want to visualise it so that others can recognise what you have achieved. In complex environments, you may also want to look at outcome harvesting so that you can reflect on the broad sweep of change that you see happening. This way, you can explore how your work and that of your partners may have helped contribute to behaviour change, countered disinformation or achieved your advocacy goals. 

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After completing this unit, you should be able to: 

• Feel comfortable with a variety of methods of reporting on outcomes, including data visualisation and outcome harvesting
• Choose a persuasive way to visualise the results and highlight your achievements 
• Recognise why reporting the outcomes of your campaign is an important part of the process