11. Monitoring and Evaluation
How will you monitor and evaluate your campaign? This is an important question seeing as it influences how you measure your success and how you make adjustments to improve your results.
This unit will give you an overview of online analytics and describe the data collection processes within various social media platforms. This way, you can track what is happening on your channels over time and identify whether your hashtag is effective. While collecting data, it is important to treat it responsibly and recognise your obligations to do no harm.
After completing this unit, you should be able to:
- Choose effective metrics to evaluate your campaign
- Value the need to track your metrics over time and make adjustments to your content accordingly
- Choose a unique hashtag for tracking
- Know how to export data.