1. Vision and Scope

What are you trying to achieve? What kind of campaign are you preparing? What is its scope? This unit will guide you through the decisions you need to make as you start planning your campaign.

Planning a successful campaign requires more than just assembling its moving pieces: having a clear vision can create a shared understanding of the issue you are tackling as well as keep your team motivated and focused during the campaign. What kind of change are you trying to enact and how will a campaign help you make that change? 

You also need to think clearly and honestly about your resources and scope. This unit will compel you to reflect on what tactics, tools & resources are available to you and how you intend to use them. 

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After completing this unit, you should be able to: 

• Understand what a campaign can be and what choices you need to make for your own campaign
• Apply different tools to map out the scope and vision of your campaign