This course is your starting point for learning to connect with your audience. In your media productions or campaigns you want to challenge their behavior, but what exactly is that? By the end of this course, you will:
- Understand the importance of clearly defining your target audience
- Compare the different methods for defining target audiences
- Apply different tools and methodologies to determine and map your target audience’s needs, experiences, behaviours and goals
Only by having a good grasp these elements, can you target stories that have a powerful impact on your audience.