10. Campaign Branding

What will your campaign look like? How will you make it distinct and memorable to the public? What will your slogan be? 

This unit will get you thinking about your campaign identity and highlight how branding can help your campaign stand out in a world with so many different causes. Having a campaign identity can make the public feel more inclined to learn about your story and more connected to your goal. People are motivated to donate, volunteer and share campaigns that they trust and understand, so branding helps bridge the gap between your audience and your organisation. 

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After completing this unit, you should be able to: 

• Understand the key elements of building a campaign identity
• Write a slogan for your campaign