Calls to Action
A call to action aims to create behavioural change, which is the central focus of every successful campaign. You should instruct the audience how they should interact with the campaign, why your story is important and what difference it will make.
An effective call to action can be focused on the engagement you’re looking for with your content. For example: Subscribe now, like & comment, click here to read more, etc. But you can also ask for more, you can ask for offline action or a better form of engagement. For example: Donate, Sign up for our event, Volunteer, etc.
| Online Like Share Subscribe Learn more Sign up Download Join Spread the word | Offline Volunteer Participate Donate Sign Give Help us fund raise Buy |
Positive goals that provide the audience with an alternative are often more effective than a reminder of what one should not do: it should provide a call to action instead of a call to inaction.
Here are a couple of tips on how to formulate a call to action:
- Clearly communicated, coherent and logical
- Simple, doable and short
- Desirable and fun
- Useful, valuable and rewarding
- Don’t tell people to stop doing something, but provide a fun alternative they should do.
