5. Content Creation
Which spaces will you use to connect with your audience? What kind of content do they appreciate and what kind of content do they need? What kind of audience engagement are you hoping for?
This unit will help you identify the best channels to use in order to reach your audience and it will illustrate how you can distinguish between the different types of audience engagement. Finally, it will cover fact-checking and verification and provide you with tools to ensure that your content is accurate and reliable.
After completing this unit, you should be able to:
- Consider various channels for your content and select the best ones for your campaign
- Distinguish between various kinds of audience engagement and aim appropriately
- Understand the value of user-generated content and the best practices for sharing it
- Follow the right steps to verify sources, content, and use myth buster websites
- Check information to spot disinformation and harmful media before sharing.
Listen to this podcast with RNW’s Hennah Draaibaar on producing creative and visual digital content.