2. Context Analysis
What is the context in which you are carrying out your campaign? What do you already know about the issue you are working on and the different actors and motives involved?
This unit will help you research the context you are operating in and understand who is saying what about your issue. You also need to consider and assess the risks that you may face during your campaign. Having a good grasp on the landscape and knowing how to do social listening can help with defining your story, building partnerships and countering narratives.
After completing this unit, you should be able to:
- Define the main research questions for your context analysis
- Apply the relevant set of tools and methods to collect and analyse information for your research
- Distinguish between different research tools and methods
- Formulate a clear risk assessment