In addition to the SRHR moderation guidelines introduced earlier, these basic rules and tips on how to apply them can help you more effectively moderate discussions.
ETHICAL GUIDELINES FOR WORKING ON SEXUALITY
Adapted from TARSHI Guidelines for good Helpline practice, 2003
Here’s an example that demonstrates these basic rules based on the categories that you can find in the SRHR moderation guidelines from the previous chapter.

Case Study: Discussing difficult situations with reference to more sensitive SRHR subjects – Love Matters Naija, Nigeria
Curated posts are essential to engage the young Nigerian audience. When a post is shared with the intent to inspire dialogue, it includes a call to action and encourages users to share their thoughts and experiences on the topic. Audience members who have experiences relating to the story or topic shared, often accept the invitation to respond and connect with other users in the comment section, below the post, or directly using the inbox (one-to-one conversation).
A wealth of information and insights can be drawn from such posts and the moderators can then react accordingly which may include referrals to partners for counselling, legal and / or social aid.

This post on the contextually controversial topic of abortion reached over 60,000 people. Comments on the subject reached 444, including interactions among users with moderated guidance. 19 personal experiences were shared via the inbox, including multiple abortions, unsafe practice with near death experiences, abandonment, mental health impact and ostracization. 4 of these were referred to our sexual reproductive health partner, Marie Stopes for follow up support services and post-care.
Hate speech, including personal attacks, discrimination, prejudice and abuse, should be handled with care:
The video below offers a summary of the ways in which you can handle negative comments:
The content and editorial teams of the Love Matters platforms are diverse and include (where applicable) people of different genders, sexualities, regions, races, religions, tribes and socio-economic classes.
As online moderation of discussions between users on the digital platforms is an important tool to stimulate inclusive dialogue, it is essential to ensure that the moderators and community managers of the platforms are also truly representative of the online communities in the countries they operate in. A sex-positive attitude and mindset are essential attributes for a Love Matters moderator, this way the moderators themselves can encourage pleasure positive discussion on sex and sexuality and encourage open, honest debate among and between users to create an inclusive SRHR digital community.
Case Study: Driving online discussion on Facebook by sharing user-generated content, Love Matters Naija, Nigeria
Users share their personal stories or questions via direct messaging using the Facebook inbox to be reviewed for public post. The Love Matters Naija moderators engage the user to share details by asking a few questions to validate the story and draw more information for clarity. Then moderators request the user’s consent to anonymously share the story or question posted on the wider public Facebook page. The interaction is tagged with the SRHR thematic pillar (for tracking and monitoring purposes) and queued to the social media editor for calendar planning, design and post.
The moderators then encourage the users who share their stories to follow our daily activities in order to spot when their story is published. The digital community responds very positively to seeing their own experiences reflected in the content shared. Many of them read the community comments and come back via the inbox to share feedback on what they gathered as valuable insights, advice or to expand the conversation with the moderator for advice.


Go to Assignment 7.2.2: Be the moderator!