Assignment 9.6: Reflect on an advocacy campaign (optional)

If you have time to reflect on an advocacy campaign in your team, identify and discuss the following elements to apply what you have learned.

Choose an advocacy campaign that appealed to you and identify the following elements:

• Key characteristics (Refer to “Advocacy definition” section of this module)
• Why it is an advocacy campaign and not a Media/BCC/IEC
• Where does it get its legitimacy from?
• Which tools and actions are used?
• Which of the 12 elements of an advocacy strategy can they identify (issue, targets, allies, message, tools)